On top of work, family, chores, errands, and catching up on infinite blog posts I intend to read…. I now have this pile to deal with:
If any of them are good reads, I’ll post reviews and highlight the good points:
(Two Beastie Boy quotes in a week? Well, I recently added their entire discography to my iPod, so I can’t help it.)
MANAGING YOUR PERSONAL BRAND.
Brand Management also applies on a personal level, especially if you function on a professional platform. I recently started a new job with a new role, so I figured it was the perfect opportunity to reinvent my online identity.
In late 90′s, I had a lot of screen names associated with many different emails and social sites. In 2000, I began to build a single online identity, a personal brand I wanted to be known for. My nickname became my online moniker. In my early days as an entertainment promoter, I made a lot of connections Worldwide under this name. My real life identity and my web identity were one in the same.
Over the years, I got so used to using one moniker for everything, for both work and casual content creation, that I began to tarnish my branding on a couple forums. Let’s just say there are certain team fan bases I didn’t agree with. I trash talk, joke around, repost Internet oddities; things I wouldn’t necessarily want my boss or HR to see. Like most people, there are two sides to me: my professional identity and my social identity. If you didn’t know my nickname, you didn’t know who I really was.
As time went by, my professional role evolved. I now live in a new state, got married, and I’m about to have my second child. I’m no longer the 20-something punk pulling the occasional shenanigans. I needed be more aware of my personal brand management.
When I recently decided to begin to rebuild my personal brand, I realized I should not go public with my established pseudo identity. I don’t want my professional identity to be interlaced with my private one, nor am I about to destroy a decade of disguise I spent so much time promoting. I now have two accounts on most social sites. Moving forward I plan to be “The Digital Drew” 90% of the time, but things I don’t want associated with my professional ID will remain anonymous. In this era, you need to be careful what you put out there. Content you publish online is more or less permanent.
Listen people, Facebook isn’t MySpace, your clients and co-workers don’t need to see you doing a kegstand.
If prospective clients and employers research your name, what comes up? A few years back I was tracking track down an old buddy online. When I searched with his real name, two of his social profiles appeared: His personal profile, and one dedicated to finding women who want to meet a man with a foot fetish. Letting people know you like to suck toes probably isn’t the kind of first impression you want to make when someone queries your name.
I don’t mind my identity getting exposed, in fact I want my true identity to gain as much visibility as possible. When my name or professional moniker is searched, I’ll have more control over all of the available information.
If I am on one of the sports/car/art/news forums I frequent, I don’t want a disgruntled user to trying to pull my card, that could be extremely damaging. Anonymity is the key to casual surfing. Don’t let people know your name, contact info, and especially where you work. These are valuable assets that should not be compromised.
God forbid you become the next meme and your ID gets exposed to 4chaners:
Make your personal social identity separate from your professional one. Using a pseudonym will keep your personal views out of your professional network’s grasp. Everything you do online leaves a trace: Comments you make in response to articles, questions, blogs, forums, debates, issues, jokes, religion, politics …etc.
When someone queries your real name, don’t allow private content to appear in the SERPs.
However, you shouldn’t become just an online billboard either; you don’t go to social gatherings to hand out business cards, pitch your services and then walk away, do you? To be a true professional you need to be socially proactive. Engage and interact with your peers, be personable and genuine; Consume, listen, and then respond.
When someone pulls your card, make sure it’s the ACE and not the JOKER.
Interested in new ventures/venture acceleration? March 8th in Tempe, AZ – Operating a New Venture for Success
A Fireside Chat with Jeffrey Pruitt, CEO of Tallwave, Former President of iCrossing
Most people think about the romantic parts of entrepreneurship – the start and the exit. But in between the big market launch and the IPO or acquisition is where the real value of an organization is built – from establishing an infrastructure for growth, to hitting budgets and driving revenues.
Come to TiE’s March 8th fireside chat to hear first-hand the ins and outs of operating a fast growth venture from a seasoned startup executive who knows how to manage this process first hand, Jeffrey Pruitt.
TiE AZ Charter Member, Chuck Jirauch, will interview Jeffrey.
Click here to register.
Date: Tuesday, March 8th, 2011
Time: 5:30 pm to 9:00 pm
Location: Theater, Tempe Center for the Arts
700 W. Rio Salado Parkway, Tempe, AZ
Click here to register.
Google’s long awaited local advertising product is here, which Google confirmed as a “test of a pre-paid offers/vouchers program.”
“Google Offers” is a new product service to help people find great deals in their area (through a daily email or Google search.)
You can add an Offers gadget to your iGoogle home page which shows offers near you, or apps to your smartphone.
“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.” - Nate Tyler, a Google spokesman
Google Coupons has been available to local businesses as a feature of Google Places for a while now, so Google Offers will be the rebranding & massive expansion of this feature. Google still refers to them as “coupons” on its support pages.
Google Offers should also have similar features of Groupon and LivingSocial, which promote local businesses that offer discounted products and services once a set number of people have pre-paid for the deal. Both Coupons & group deals will be rebranded as “Google Offers.”
Google Offers teams are currently contacting business owners to assist in creating deals for the program. It is rumored that Google Offers will be powered by Google Checkout, and other features should include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options. Google will be assisting in the creation of deals, but doesn’t appear to be charging consumers or selling these deals (but they will probably get commissions on group discounts.)
• What affects will Google Offers have on Google Places listings?
• What new factors will need to be considered to Geo-Target locations in Offers iGoogle gadget?
• How will Google Offers reach consumers and acquire email addresses?
• What is Google’s strategy for local sales outreach?
• Will Google Offers succeed and surpass competition?
• Should you be recommending this to your clients or company?
Juice! Juice! Juice!
Juice by Drew! Juice by Drew!
Juice! Juice by Drew!
Thank you, thank you, thank you.
We got a winner!
(Audience) We got a winner.
I said, we got a winner!
(Audience) We got a winner!
We got a winner!
He’s an actor
from Hollywood, CA.
Please welcome @charliesheen.
(Audience) Juice by Charlie!
Juice by Charlie!
Google announced they have added trike-view imagery to the Google Street Views.
Google Adds More Trike Views To Google Maps Street Views
PS – You’re doing it wrong:
Get on my level.