Archive
When Guerilla Marketing is performed by a Gorilla
The irony is not lost on me…
Pretty Cool Use of a QR Code…
They say no one uses QR codes because it is too hard to push a button twice.
I wonder how many non-artists (without photoshop) took the time to see where this leads.
Istanbul’s Berrge Studio tested the dexterity of potential hires by requiring that tattoo artists fill in a QR code to access a job application.
On the hunt for new tattoo artists, the folks at Berrge Tattoo ran an advertisement in a local newspaper, featuring what is best described as the ghost of a QR code in the center of the page.
Created by Istanbul agency Büro, the ad featured copy notifying readers that Berrge Tattoo was hiring. Tattoo artists interested in applying for jobs were asked to demonstrate their skills through an unconventional method: filling in the QR code. Carefully.
I wonder how many immature people did this:
READ MORE: http://www.fastcocreate.com/
Google Knows the Code, What Happens in Vegas…
Google Street View adds Kilimanjaro, Everest, & more so you can explore digital peaks
Google has added some of the most famous mountains in the world -- including Kilimanjaro and Aconcagua -- to what you can "peek" on Google Street View so you can explore perilous peaks without being in danger.
"Most of us have a bucket list of the places we want to visit in our lifetime," Googeler Dan Fredinburg wrote in a…
Conquer your Fear of Public Speaking Like a Boss! (or Steve Jobs)
Studies show the the #1 fear of most people (over dying) is Public Speaking.
I spend a lot my professional time presenting either in person or on the phone to clients/propects, & most of what do is either selling a service, or just selling an idea. Lately I’ve taken upon myself to become a better speaker & learn how to lead a conversation, rather than give a presentation.
My personal journey to get better began by watching The Pitch on AMC & reading the book “The Art of the Pitch: Persuasion & Presentation Skills that Win Business” by Peter Coughter – I’ll save my book report for another post, but it inspired me to take it to the next level.
I took a Speech class in college that scorned me more that it helped me. I only recall not trying to upset my professor & lose a letter grade for every “um” or glance of the note cards; It’s difficult to present things you are not passionate about.
My current goal would be to not only win new business, not sweat when I address a room, or communicate better with my clients & internal teams, but more-so to command the room & own the presentation… err… conversation.
I’m sharing a SlideShare from HubSpot, then your next move should be to search for epic presentations from the best in the game. Once I do more homework on YouTube, I’m going to enroll in a local Toastmasters to practice my newly learned techniques. I’d rather bomb in front of strangers than on a big pitch.
Read more:
7 Lessons From the World’s Most Captivating Presenters
Q: How do you measure the success of your blog? A:
So I came across this question today:
How do you measure the success of your blog? Views? Comments? RSS subs? Please inform!
Although I am extremely busy today, I still blurted out a quick response I thought I would share:
Since you are referring to a BRAND blog, then you must start by understanding what the client goals are:
- Conversions?
- Cross-channel promotion?
- Organic visibility?
- Retention & reactivation?
- …etc.
A Blog is a great medium for organic visibility by creating content based on relevant topical interest; Topics that should not necessarily be warehoused under the main navigation of category & subcategory pages. Keep your TLD for your products & services; the blog should address the outside (relevant) topical interest.
What consumer questions can your client answer & problems can your client solve?
Usually, nobody really cares about their brand; the consumer has a need, a problem.
- How can your client solve it?
- How many interactions does it take to make their consumer become a customer?
- What type of information will they need to convert from a consumer to a customer?
- What would someone need if they are/were already a customer?
- How do you make trending topics relevant to your target audience & your client’s offerings?
shareability: craft “snackable” content users can easily share with their peers.
build credibility: establish your client as authority on category1, category2 & category3.
FAQs-style content: create content based on consumer queries & relevant information that has appeal to your target audience.
You’ll only be wasting resources publishing content that isn’t:
- Meeting the target audience’s demand (based on research.)
- Have a conversion goal(s) in mind.
So how do you transform these ideas & insights into an actionable plan?
Start with a content strategy based on data. An editorial / content calendar will regulate the topics you choose & the frequency by which you publish.
Analytics will tell the rest of the story; adjust your topics & timing based on the data.
The proof is in the pudding, set your KPI’s (based on conversions / goals) & measure against that.
If there is a positive ROI, then the blog is a success.
Drunk toddlers are never not funny…
The Funny Baby, an ad by L’Univers de Chocolat
Designing an advertisement for their new whisky-infused chocolate, L’Univers de Chocolat decided to go for an approach in which kids have accidentally had a few too many to eat.
It worked.
Clever Google Street View Advertisement
Judging from my many trips there, & surprising recollections, it’s Leidseplein Sq. in Amsterdam.
SlideShare: Digital Marketing Strategy for the Three Screens
Won Ton “Animal” Corak
Legendary Inventor of Integrated Digital Marketing
If you haven’t – here’s your chance:
Econsultancy & ethology: Digital Marketing Strategy for the Three Screens
That is correct, he does have a WWJND (what would Jamie Nordstrom Do) slide in his Econsultancy webinar deck from yesterday.
With all the buzz around Google Authorship & Personal Branding lately…
I thought I’d demonstrate that you too can become an expert & exhibit thought leadership with any subject you are passionate about.
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