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2/28: SEMPO Chat on Starting/Growing Your In-house SEO Team
Google+ SEMPO Chat Hangout
SEMPO Chat on Starting/Growing Your In-house SEO Team with Jessica Bowman
Join us on Thursday, February 28h at 4PM ET, for SEMPO Chat with Jessica Bowman on the topic of starting or growing an in-house SEO team. This will be an informal presentation and discussion where you can get answers to your questions with one of the industry’s top experts on in-house SEO.
Got questions for Jessica? Ask them in the comments and we’ll try to answer them in the hangout.
Please RSVP to this event so and it will be added to your Google calendar. Ten minutes before the event starts, we’ll add the live Hangout on Air link so you can tune in live!
This is going to be a Google Hangout on Air so please make sure you have added SEMPO to your Google+ Circles so that you may be one of our on-camera participants. This session will also be include questions via chat and will be on YouTube. Twitter hashtag is #SEMPOchat.
This will be the first of many monthly SEMPO Chat Hangouts created by SEMPO’s Education Committee to help industry professionals and business people learn about topics and ask questions in an informal setting.
RSVP to this February 28th event, 4PM ET
I don’t want to bore you, but believe me I know what I’m talking about…
Seriously, I don’t make this shit up.
I like to keep my PowerPoints concise…
If you got a problem with that, check the appendix.
SlideShare: The Importance of Converged Media, aka Integration
Hey Apple fanboy, that white sticker on your car isn’t enough…
…how will people realize your devotion as you wander the aisles of Trader Joes?!
Solution:
…and don’t forget to rope your kids into this too:
INFOGRAPHIC CONFIRMS IT: ADVERTISING PEOPLE ARE NOT NORMAL
Since we work 60-80 hour weeks, we’re allowed to drink a little tougher than the norms.
OLD NEWS ROCKS! The Periodic Table Of SEO Ranking Factors
A lot of common knowledge here, but it is a good refresher for content marketers and publishers.
Get the Periodic Table of SEO Ranking Factors as a PDF
Download the complete infographic (chart and full descriptions)
Download the condensed infographic (chart only)
source: Search Engine Land
The Periodic Table Of SEO Ranking Factors
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!
Our Fearless Leader Jeff Pruitt @ Baidu World 2011
Social Media Explained v2.0
My take on a previous post with more social outposts and less toilet humor:
Expand your Social Circle
Whether you are creating new content, or giving old content new life, you need to choose the correct channels to reach your targeted audience. Get the most from a social media campaign by participating in numerous mediums.
Create something valuable that people want to share and make it easy for them to do so.
Consumers do not go online looking for advertising, they are looking for content. Think like a publisher by understanding your audience. Consider what problems, needs and questions your consumers have and develop content that will appeal to them. Thought leadership content is not advertising, it is engaging with your audience to start a conversation that can eventually lead to a conversion.
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